Efficacy Guide
Back to App

Concepts

Concepts are the shared language that makes engage.re work. They give meaning to everything - from the skills on your profile to the goals communities are tracking.

A concept is any idea, phenomenon, or thing that can be named and have meaning on engage.re. When you add "Python" as a skill, create a goal about "Employment", or describe an entity as an "Air Quality Sensor" - you're using concepts. By connecting everything on engage.re to the same vocabulary, you are able to aggregate, compare, and take meaningful action.

One Word, Many Purposes

The same concept can be used in many different ways across the platform. This is what makes the system powerful - when someone adds "Employment" as an attribute and a community sets an "Employment" goal, our concept system means they're talking about the same thing.

Who you are and what you do

Skills describe what you can do. Interests describe what you care about. Both are concepts that help others discover you and match you to opportunities.

Examples:
  • Python (skill)
  • Climate Action (interest)
  • Project Management (skill)
  • Education (interest)

Measurable properties that can change

Users, organisations, and entities all have attributes. When these change, they can be tracked as real-world impact. Attributes are the raw data that goals aggregate.

Examples:
  • Employment Status
  • Housing Situation
  • PM2.5 Level (sensor)
  • Fund Balance (fund)

See: Tracking

What communities are trying to achieve

When you create a goal, you link it to a concept. This tells engage.re what phenomenon you're trying to change - and lets it aggregate relevant data from across the platform.

Example:
  • Goal: "500 people employed by December 2025"
  • Concept: Employment
  • The system finds all users tracking "Employment" and counts changes

See: Measurement for how concepts get measured

Who's involved in an issue

In the stakeholder matrix, types like "Homeless Person", "Housing Association", or "Local Council" are all concepts. This enables analysis across different issues.

Stakeholder quadrants use concepts:
  • Responsible
  • Affected
  • Addressing
  • Concerned

What kind of thing an entity is

Entities are tracked things in the world (see Tracking). Their type is a concept - "Air Quality Sensor", "Community Fund", "Social Housing Unit".

Examples:
  • Sensor
  • Fund
  • Vehicle
  • Building

Data collection via peer-to-peer questions

When you attach a question to a post, it's linked to a concept. Answers become attributes, feeding the same data system that goals aggregate.

Example:
  • Question: "Are you currently employed?"
  • Concept: Employment
  • Answer updates the user's employment attribute

How the System Connects

Employment
The Concept
User Attribute

"I found a job in March"

Issue Goal

"500 employed by Dec"

Survey Question

"Are you employed?"

Because all three reference the same concept, the user's job change can automatically count toward a goal - and anyone can ask questions that link to goal-tracking.

Synonyms & Phrases

The same concept can have multiple names. This prevents fragmentation - whether someone prefers the word "coding" or "programming", they refer to the same concept. Also useful for multiple languages.

Primary Name
Software Development
=
Also Known As
Coding Programming Software Engineering Dev

Multiple Meanings

Some words have completely different meanings in different contexts. The concept system handles this by allowing a word to have distinct meaning branches, each with its own hierarchy and synonyms.

"Programming"
Software Development

Writing code and building applications. Parent of: Python, JavaScript, etc.

Scheduling

Arranging broadcasts or events. As in "TV programming" or "event programming".

When you select "Programming" as a skill, you'll be asked to clarify which meaning applies.

Concept Hierarchies

Concepts can have parent-child relationships, creating a taxonomy. Concepts can also have siblings - other concepts at the same level with the same parent. This enables both specificity and aggregation.

Mental Health

Parent (broadest level)

Anxiety
Social Anxiety

Child

Depression
Seasonal (SAD)

Child

A goal like "Improve community mental health" could aggregate data from users tracking Anxiety, Depression, and all their child concepts like Social Anxiety or SAD.

Measures Per Concept

Each concept can have multiple ways to measure it. This ensures data is always collected and aggregated correctly.

Employment (concept)
Binary
Yes/No
Count
People
Duration
Months Employed
Percentage
Employment Rate

See: Measurement for how to configure data types and combination rules.

Why This Matters

Connection

Data from users, goals, and questions all link together

Discovery

Find people, projects, and resources by what they're about

Aggregation

Combine individual changes into collective progress

Scaling

Same vocabulary from local teams to global movements

Concepts are the semantic backbone of engage.re - a living system of language that brings meaning to objects, actions, and outcomes. Without shared vocabulary, there's no shared understanding. Without shared understanding, there's no collective action.